2LK Design Limited

Not so long ago, we helped to create this record-breaking art installation for Green & Blacks chocolates.

Commissioned to coincide with the launch of the new packaging, the installation comprised of a contemporary mosaic piece of art by Sir Peter Blake - who also famously created the Beatles’ Sgt. Peppers album cover. At 4m wide x 3m high the free-standing unit comprised of a large format print rear-mounted to clear acrylic panel which was overlaid with 700 bars of chocolate!

2LK Design were responsible for the detail design, specification and execution – right down to the arm-aching fixing of each chocolate bar to the wall! Although I’m sure Michaela, Dan and the guys managed to sustain themselves by sampling a few – they even brought a few back to the office for us to try!

The display was installed to run alongside a website where visitors could imitate Sir Peter's work themselves by creating their very own piece of artwork using the new packaging – and the prize? The display itself, complete with 700 bars of chocolate!

The display was installed at Cadburys head office for a PR photo shoot with Sir Peter Blake in attendance and then the whole thing was moved to the The Rag Factory in Brick Lane, London for an high profile art event including work from Tracey Emin.

Look out for the display in the Guinness Book of World Records too! An application was made for the display to go into the famous book for the largest confectionery piece of art in the world!

Our thanks go to ‘Agency Republic’ who we worked with on this one – and who also created this beautiful film.